On the 20th June this year, commonly used baby skin care line, Gaia, was fined $37,800 by the ACCC for misleading the public. An article published in the Sydney Morning Herald on the 20th June 2018 about the fine brought to light my concerns with greenwashing. Gaia made claims that their natural Baby bath and body wash, baby shampoo and baby moisturiser are ‘pure, natural and organic’ despite having synthetic chemicals in it.
You see there are no governing laws around the use of ‘natural’ or ‘organic’. A company can make claims about a product using these words completely fooling the consumer. All in the name of a ‘sale’. This is one thing that led me down the path of finding a solution in Pure Home Body. My research in to allergies, asthma and eczema lead me to find that we often buy blind and hope that the green lid, or the word organic is better for us.
This is not always the case, and I am overjoyed they are cracking down on this big misleading issue. If a product claims to be, it must prove it is. If you are game enough to put ‘Organic’ on your products without certification then you bet your bottom dollar you better make sure you have the proof behind it.
Certification is the key, don’t rely on words.
New changes in ISO laws will have yet another impact on this. But it will only become more stringent which only makes me happier.
It means we are taking a step in the right direction, we are putting the consumer first not the large company and giving the power to the people. Something I am very passionate about.
I make sure to consciously not use the word 'Organic'. I stick to plant-based despite our range having certified organic ingredients. I value my consumer. I don’t need to mislead them by not putting the full ingredient list on the bottle or make claims of organic goodness. Instead I believe on truth on label, that’s why every single ingredient is listed and if you are not happy with them then you as an empowered consumer can make the choice.
If you want to know more about greenwashing check out my previous blog on ‘How to tell if a product is green washing you’
What are your thoughts?